This was a student project, which meant no budget.
My team spent some time with Chicago's Pit Crew Rescue in Rogers Park IL. For the project we had two goals:
1. Create a video which helped to end the stigma against Pit Bulls as dangerous creatures.
2. Encourage adoption.
Our video was met with numerous positive reviews.
Renowned Chicago shelter, Red Door Animal Rescue, was so touched they shared our video.
Our video received over 5,000 views in the first week, with no promotional budget, and we got a lot of personal interaction online from both Facebook & Youtube viewers.
Copywriting & Art Direction - Jackie Dempsey
Cinematography & Editing - Sarah Prinz