Dealership Rigamarole
The Idea—
Create 15 second branding spots for Napleton’s many dealerships with close to zero budget. Stress Napleton’s history and consistency. These were pitched as sandwitch spots for television.
My Role—
Art Director & Copywriter
![Ed Napleton Branding Spec - "We Don't Play Dirty"](https://images.squarespace-cdn.com/content/v1/575f10b6e707ebf0230ab095/1511824631992-NZTMH6HUOC03DN6D0PN8/image-asset.jpeg)
![Ed Napleton Branding Spec - "Buying a Car Shouldn't be a Balancing Act"](https://images.squarespace-cdn.com/content/v1/575f10b6e707ebf0230ab095/1511824597808-I6W2HECL31FILLX2WEN4/image-asset.jpeg)
![Ed Napleton Branding Spec - "In Need of a New Ride?"](https://images.squarespace-cdn.com/content/v1/575f10b6e707ebf0230ab095/1511824621410-1XHGYKZFFNKPGWB2PD27/image-asset.jpeg)
![Ed Napleton Branding Spec - "New Car Feeling Out Of Reach?"](https://images.squarespace-cdn.com/content/v1/575f10b6e707ebf0230ab095/1511824699877-BZW7L9YBRTWAD9IQPSZH/image-asset.jpeg)
![Ed Napleton Branding Spec - "There's an Elephant in The Room..."](https://images.squarespace-cdn.com/content/v1/575f10b6e707ebf0230ab095/1511824681056-MPN00KQDDK540WJZGHQI/image-asset.jpeg)