Jackie Dempsey
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Twisted Sister

For this project I was tasked with creating branding for the brewery of my dreams.
Feeling more than a little macabre, I chose to create a brewery concept that was based on 1693 Salem Witches. The brand had to feel modern of course, but we included some subtle (and some not-so-subtle) tip-o'-the-hats to the famous period. Including but not limited to: dark eerie scenery, serpent imagery, typefaces which mirror The Fell Types (a famous type family which was popular at the time--created by Dutch typefounder, Peter de Walpergen) and solar imagery.

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